What AI video production costs —
three paths compared.

Three ways to a marketing video in 2026: an agency production (typically thousands of euros per video, weeks of lead time), clip-tool subscriptions (about $10–95/month plus your own editing work), or Picco-AI, billed per finished project (full production from €79/month, business from €349/month). Here is what each path costs.

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Which cost drivers decide the price of a video?

Three drivers decide: people-time (crew, editor, project management), production means (shoot or AI generation) and iteration cost (how expensive is a change). Agencies bring craft and carry all three drivers. AI tools replace the shoot. The difference between them is how much people-time remains.

With clip generators, people-time remains: prompting per shot, consistency, assembly, music, voice-over and the edit. With Picco-AI you write the brief and approve; concept, generation, audio and export are Picco-AI’s job. So compare the cost per finished video including your working time, not the subscription price alone.

What does one finished video cost on each path?

Orientation for a short marketing video (30–60 seconds), monthly need of 10–15 videos: agency — thousands of euros each, hard to afford at this volume. Clip tool — roughly $35–95/month plus your own editing work per video. Picco-AI — €349/month with a guide of approx. 6 teasers of 45 s equals about €58.17 per teaser.

Agency and clip-tool figures are broad market orientation ranges (July 2026), not quotes; individual offers vary. Picco-AI figures are list prices.

All statements about what a plan includes are rough guide values without guarantee. The plan description and terms at the time of purchase apply.

For one-off flagship productions with a real shoot, choose an agency. Picco-AI fits where volume, speed and a predictable budget count: recurring campaign videos, teaser variants, A/B versions and social formats.

Frequently asked questions

Classic agency productions for a short marketing video or teaser typically range from a few thousand to tens of thousands of euros per video, depending on crew, shoot days and post-production — plus weeks of lead time. These are broad orientation ranges; individual quotes vary strongly by scope and market.
As of July 2026: clip generators (Runway, Pika, Kling) charge roughly $10–95 per month per individual tier, Luma $30–300 — billed in credits per generated clip second; assembly and editing effort come on top. Picco-AI charges per finished project: from €79/month (Creator, full production), from €349/month for businesses.
Count subscription price plus working time. Example: a €349/month business plan with a guide of approx. 6 teasers of 45 s per month works out at about €58.17 per teaser before your working time (guide value, not a limit). You write the brief; concept, generation, music, voice-over and export are Picco-AI’s job. With clip tools, the subscription can look cheaper, but each video adds your own prompting and editing work.

Calculate with your own volume

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