What AI video production costs —
honest numbers, all three paths.

Three ways to a marketing video in 2026: an agency production (typically thousands of euros per video, weeks of lead time), clip-tool subscriptions (about $10–95/month plus your own editing labour), or a production pipeline billed per finished project (Teaser-Factory: full production from €39.99/month, business from €349/month). This guide breaks down what each path really costs.

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Which cost drivers decide the price of a video?

Three drivers decide: people-time (crew, editor, project management), production means (shoot or AI generation) and iteration cost (how expensive is a change). Agencies are strong on craft but carry all three drivers at full rate. AI tools eliminate the shoot — the difference between them is how much people-time remains.

With clip generators, people-time stays substantial: prompting per shot, consistency work, assembly, music licensing, voiceover and the edit. With a production pipeline, people-time collapses to brief plus approval — the pipeline handles concept, generation, audio and the cut. That is why the fair comparison metric is cost per finished video including labour, not the subscription sticker price.

What does one finished video cost on each path?

Orientation for a short marketing video (30–60 seconds), monthly need of 10–15 videos: agency — thousands of euros each, rarely viable at this volume. Clip tool — roughly $35–95/month plus several hours of editing labour per video. Production pipeline — €349/month with 15 included projects equals about €23 per finished video, hands-on time minutes.

Agency and clip-tool figures are broad market orientation ranges (July 2026), not quotes; individual offers vary. Teaser-Factory figures are list prices.

For one-off flagship productions with a real shoot, an agency remains the right choice. The pipeline plays its strength where volume, speed and predictable budgets count — recurring campaign videos, teaser variants, A/B versions and social formats.

Frequently asked questions

Classic agency productions for a short marketing video or teaser typically range from a few thousand to tens of thousands of euros per video, depending on crew, shoot days and post-production — plus weeks of lead time. These are broad orientation ranges; individual quotes vary strongly by scope and market.
As of July 2026: clip generators (Runway, Pika, Kling) charge roughly $10–95 per month per individual tier, Luma $30–300 — billed in credits per generated clip second; assembly and editing effort come on top. Teaser-Factory charges per finished project: from €14.99/month (concept only), €39.99/month full production (consumer), from €349/month for businesses.
Count subscription price plus working time. Example: a €349/month business plan with 15 included projects means about €23 per finished video before labour — and the labour is minutes, not days, because concept, generation, music, voiceover and the cut are automated. With clip tools, the subscription looks cheaper, but each video adds hours of prompting and editing labour.

Calculate with your own volume

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